Social Loyalty Case Study
Social Loyalty an ELIFY case study.
What we set out to do when we created Tweet While You Eat was to combine loyalty marketing fundamentals with social media to create what we call Social Loyalty.
We chose Twitter as our initial Social Media platform because of its simplicity of use, its user demographic, and its exceptional search and tracking capability for measuring ROI.
We chose Restaurants because they are an easily identifiable target market, embrace loyalty marketing, and less than 10% of them were using any type of Social Media*.
We create Social Loyalty. By encouraging people to Tweet While You Eat, we are in affect creating social loyalty with every tweet. Loyalty is created between the tweeter and the restaurant. However, the loyalty may also extend to the friends of the tweeter based on his social relationship with them, thus creating Social Loyalty.
Example of actual tweet: @whileyoueat @pizzashoppe Friday night with out of town in-laws. Pizza and Beer!
We manage Social Loyalty. We can monitor, track, and analyze all Twitter traffic for both our followers, our restaurants, and all their associated friends. We use simple search features to monitor relevant tweets and engage in the Social Media conversations. We use advanced API features to track and analyze the Twitter conversations and combined with our coupon codes, we manage Social Loyalty.
Example of DM coupon code: Thanks for tweeting while you eat @ecreamery Enjoy this coupon for $1 off a regular scoop ec1105-1s. Still working on the shake!
We prove Social Loyalty. We provide restaurants with a backend system for viewing, listening, and archiving relevant Social Media conversations. The system also allows for custom creation of couons, redemption of these coupons, and integration with other relevant marketing and sales data to prove the effectiveness of Social Loyalty.
For more information on Social Loyalty contact me at joe@elify.com.
And remember, to www.tweetwhileyoueat.com. If you think its rude, simply excuse yourself first.