The case for Twitter Management.
In this video below, the CEO of Zappos talks about how his company and their 400 employees uses Twitter to connect with their customers. The interesting thing is he recommends that other companies DON'T use Twitter unless they actually want to "talk to their customers". He explains if you "hide your 800# on your website" or have "scripts for your telemarket ...
Social Loyalty an ELIFY case study.
What we set out to do when we created Tweet While You Eat was to combine loyalty marketing fundamentals with social media to create what we call Social Loyalty.
We chose Twitter as our initial Social Media platform because of its simplicity of use, its user demographic, and its exceptional search and tracking capability for measuring ROI.
We chose Restau ...
Social Media Marketing for Realtor
I thought I'd post a step by step guide for Realtors to start using Social Media today to enhance their current marketing efforts. This step by step approach is SIMPLE and can be put in place IMMEDIATELY for quick results. Each step includes estimated time to complete and how difficult it may be to set up.
The premise: Realtors can ENHANCE their existin ...
For Halloween i was ... Social Media Man! Well, I hung a Tweet and Reply around my neck along with a Facebook Post around my back. It was a little bit bulky and took a while for people to read it and figure it out, but it went over well. However, it was interesting that there were still several people that didn't even know what a Tweet looked like or Facebook post. And tha ...