Loyalty Matters

Social Loyalty:  Your Fans Sharing Your Story.

In this video, Gary V explains why this is so important.

How we create Social Loyalty for you:

Step 1:  Capture Your Story Ideas

Discuss your current marketing strategy, your target audience, and identify your unique attributes that matter to them.  Define current Loyalty Marketing efforts that are working for you and develop new creative strategies.

Explore different themes we want to share, interesting ways to differentiate your product or service, and creative ways to attack the market. 

Step 2:  Produce Your Content

Determine budget and ROI targets for Social Media marketing campaigns.  Discuss up front development costs and ongoing management costs.  Determine company available resources and necessary 3rd party services.

ELIFY creates custom content for you including unique blogs, videos, facebook applications, twitter applications, and mobile applications.  This content will be unique to your business, highlighting your brand promise to your target markets, and designed for you to tell your story and your fans to share it.

Step 3:  Manage Your Engagement

Define ROI for each campaign.

Develop detailed engagement plan to attack each of your target markets with different Social Media campaigns.  Identify all potential opportunities, then clarify and focus on the highest priority items based on budget, time, and resources.

ELIFY manages updates to Twitter, Facebook, and LinkedIN and other Social Networks in conjuction with your campaigns.  In addition, we train you and your team on strategic use of these tools. 

ELIFY delivers you regular monitoring feeds of conversations in your key Social Networks, online blogs, and other tradition and non-traditional media.  We also update you on any of your responsibilities daily via email, text and voicemail blast (you may make regular status updates too).

We review our progress monthly and show ROI with our ELIFY calculator, customized for your business with your metrics.  We continue to adjust our engagement plan to focus on higher ROI activities to maximize your profitability.