Effective follow up can be the difference between regularly attracting great prospect who buys your stuff for years and tells all their friends how awesome you are, and wasting a ton of time and money and denying the world the gift of your products and opportunity!
I recently read that while a whopping 80% of sales are made on the 5th to twelfth follow up…
ONLY 10% of marketers and sales professionals make more than 3 follow up attempts
Talk about wasting time and leaving money on the table right?
I don’t know about you but I HATE the idea of leaving money on the table in my business… And If i’m putting my valuable time money and other resources into connecting with new prospects, you better believe I’m going to do everything in my power to maximize sales conversions by improving how I follow up with them.
Click play and watch this video to discover 3 ways to increase sales by improving how you follow up with prospective customers….
So in the video Adam shared 3 ways to follow up with prospects
Here’s a quick recap
Strategy #1 – The Phone
When I get on the phone with prospects after they viewed my sales presentation or reviewed information about my business, I like ask the question, “what did you like best about it?”
At that point I simply let them list all the things they liked about it and I say, “Sounds to me like you are ready to get started?” and often they either say “YES” or “yes, but first I have a few questions”
Strategy #2 – Email
I love using email because you can automate some of the follow up process. Of course this is no match for a personal touch, but it does help with brand awareness and can be a great tool to further the relationship and assist the sale.
Whenever a prospect gets on my email list I like to send a welcome email with information about my business as well as what they can expect as a new member of my email list. Like how often I will email them and the kinds of content they will get. I also use this first email as an opportunity to have them connect with me on my different social media channels as well as getting them to engage with my email by replying to it or forwarding it to a friend. This is a ninja email marketing trick designed to tell the ESP’s (Email Service Providers like gmail and yahoo) that your emails are a priority and should be sent to the subscribers main inbox, rather than the “promotions” folder or of course the dreaded “spam” folder.
Strategy #3 – Mobile
What if you had a tool that would allow you to make a lasting first impression with your prospects and follow up via text message?
Imagine being able to easily create and send different cards based on different aspects of your business or different situations…
You immediately stand out from the crowd by sending them a link to a beautiful digital business card with a welcome video or a picture of your smiling face, complete with links to connect with you on social media, important contact info and even a link directly to your website to learn more about your products or services.
Talk about standing out and cutting through the noise right?
Well that tool is finally here
Isn’t it time you started to leverage technology to work smarter instead of harder?
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